Creating a killer product is the first step.
From there, designing its presence is everything.

 Packaging design is all about the audience. Who is going to use this product? How will they use it and how does it function? First and foremost, will they even pick it up off the shelf and make the purchase? From elements of layout and color to the actual bottle and the way it pours, packaging design is a challenge that I am invigorated by.