Let’s be real. We all want to grow our audience on Instagram. Social media invented those vanity metrics for a REASON. We’re obsessed with the amount of likes—the validation that someone “approves.” Here’s how I want you to look at it though: if you’re trying to grow your business through IG, it’s not about the likes. It’s about getting in front of your ideal clients, ones who are obsessed with what you have to offer and are ready to PAY YOU THE MULLAH for it. That being said